Communication strategy

Brand communication strategy is a complex plan, which is employed to achieve desired marketing and business objectives. Within the framework of communication strategy we take following actions:

     •  Market analysis – competitors’ communication, effective communication segment channels, etc;
     •  Determine communication aims;
     •  Determine roles of marketing mixture elements (advertising, PR, packaging, BTL, etc);
     •  Elaborate main messages within the framework of brand strategy;
     •  Select main communication channels and their weights;
     •  Chronological action plan (1 year to 2 years plan);
     •  Budgeting.