Creative session is one of the types of Group Discussion, where participants are extremely open, open-minded and creative people.
Compared to Focus Group, Creative Session is less structured and the role of moderator is minimal. The moderator only gives the discussion topics to group members. The main function of the moderator is to neutralize dominant participants on creative session.
Creative sessions are optimal while product development and modification. Creative session will also provide the data to client company and consultants during specific marketing and PR activity planning phase.