Nowadays, integration of communication in differentiated channels has great importance.
Our main objective is to select effective communication channels on any stage of communication by intigrating main values and positioning of the company.
On the stage of planning integrated marketing communications, our objectives are:
1. Message box elaboration;
2. Elaboration of positioning statement;
3. Selection of main communication channels and their weights;
4. Selection of communication directions:
- Public relation,
- Direct communications (online & offline),
- Event marketing,
5. Generation of particular decisions and actions for selected directions;
6. Integration of directions and actions in one space and timetable creation;
8. Determining evaluation mechanism.