ACT “urban omnibus” is conducted on weekly bases and includes 10 main cities of Georgia. The sampling is representative of the population of 10 main cities, that is, it is a mini model of population of these cities, where demographic distribution is taken into account. Respondents are randomly selected, which is one of the most widespread sampling methods. At each wave survey is conducted with different respondents (this is panel survey) though the model remains unchanged which enables to conduct comparative analysis.
Due to the representative sampling, ”Urban-omnibus” fully reflects Georgian adult urban population’s views and it is particularly suitable for companies, who’s target segment is broader society (i.e. retail banking service, food and home appliances, etc).
Terms and stages
Surveys are conducted in strictly determined terms. A new wave of “Urban-omnibus” starts at day 20th of each month. Final results of the survey are delivered to client on 28th day of the new wave.
• Questionnaire development – first 5 days before each new waves;
• Field / control / statistical analysis – 17 days after finalizing the questionnaire;
• Writing report – within 5 days after finalizing flied works.