Positioning Strategy and Brand-platform
Positioning strategy ensure brand uniqueness, creates brand’s clear, important image which is different from competitor’s brand image and at the same time easily understandable for consumers.
Brand platform itself is a formation tool of unique brand which is different from competitor’s brand. Platform elements include:
• Brand vision and mission;
• Brand values;
• Personification and style;
• Brand communication motives;
• Brand’s main essence;
• Brand’s competitive advantage and main promise.
For elaboration of brand positioning our brand specialists employ various models tested worldwide as well as at our company.