The team for quantitative survey consists of 15 supervisors and 800 interviewers, majority of which is represented in Tbilisi and others in regional offices. The quality control of fieldworks is conducted by 4-member permanent team.
Interviewers are selected based on testing. Before participating in the survey, we train them in communication skills and professional techniques for conducting interviews. After explaining the aims and objectives of specific project, interviewers are provided with strict rules for respondent selection and questionnaire filling.
Parallel to the fieldworks, the revision of filled questionnaires is conducted by supervisors. Control group monitors the conducted interviews by repeating the interview (via phone or visiting home/office). Within each project, 20% of the conducted interviews for each interviewer are controlled. In case of junior interviewers, 100% of work is controlled.
Face to face interview
Face to face interview is the method for gathering quantitative data, which implies the direct / face to face contact of interviewer and respondent. The main advantage of this method is the possibility to ask challenging questions and show visual materials (video, packages, etc.). According to the survey objectives, ACT interviewers conduct face to face interviews in different places:
• Respondent’s house;
• Trade areas;
• Places for public meeting
Telephone interview is a fast and economical way for studying costumers’ and public opinion. It is the best way for those respondents life style, which are often travelling, busy and simply do not have enough time to participate in longer survey.
ACT is equipped with modern technology, which gives the possibility to conduct telephone surveys on landline and mobile phones. CATI (Computer Assisted Telephone Interviewing) is computerized system, which gives the possibility to faster get high quality information. It does not need to use papers and automatically controls the quotas. ACT CATI center consists of 30 working sites and works from 10 AM to 10 PM.
We propose postal surveys, which is conducted via post or currier. Respondents are provided with questionnaires allocated in envelopes. The questionnaires are self-administered which they fill themselves without interviewer, put back in envelopes and handle them back to researchers.
Postal surveys are mostly used in panel and organizational surveys. Gathering the data with this method requires more time; however it is cost-effective and it is reasonable for studying several issues together, gathering confidential data, etc.
Internet survey will give you the possibility to save time and material resources. Like in Face to Face interview, the internet survey gives the possibility to test visual materials. Besides, filling in the electronic questionnaire is comfortable for the respondents as well.