For business development strategy planning marketing play key role as only marketing can create strong links between business and environment where it exists or intends to exist.
Brand is a live emotion, which we remember, love and appreciate. Brands are parts of our culture and universe.
Nowadays, PR has different importance and it is associated with media communication. However, it should be understood that this is just one direction of PR, that is, public relations.
There is statistical evidence, that more than a half of goods produced by companies are not successful on the market.