Marketing research is the primary type of research carried out by ACT. We offer a wide range of studies relating to both the individual business-to-consumer market and the organizational business-to-business market.
Market research is one of the most demanded products by our clients. We assist our clients to adequately evaluate their positions on the market, analyze their capabilities, build vision about future tendencies as well as take and implement efficient business decisions.
In the world full of information it is hard to attract attention. The fashion and method of delivering your message must be made by such ways that the consumers could differentiate it from thousands. ACT advertising research will help you to make your advertising campaign maximally impressive and attractive for consumers.
At the street, office, home, shopping centre or at any places wherever your consumers can be, we study their thoughts, desires, behavior and attitudes. We tell you, what the actual relationship between your brand and its consumers is, what are the main factors, which will create the best experience of relationship and becomes the beginning of a long dialog.
80% of new products do not manage to survive more than a year since entering market. Today only those products have chances of success which offer significant functional or emotional benefit to customer. ACT product research will help you evaluate and sophisticate the new or existing products.
It is common knowledge that nowadays consumers buy not product, but imagination about the product, that is, the brand. Using brand survey instruments ACT gives the opportunity to explicitly see how consumer view your brand, what are its positions, who it is developing and what is its potential.
In addition to the external factors, there are number of internal organizational factors considerably affecting successful functioning of a company. ACT researchers will provide you with the objective information about the situation existing in you organization.