Product Multi-faceted Development
When the idea testing stage is complete and correction is made, we launch product development phase. At this stage, the idea gets physical form. Our engagement and support is carried on in the following directions:
1. Product packaging:
- Decisions are made regarding the product color, form, simplicity of use;
- Visualization of product packaging;
2. Branding – brand conception, main idea and message, logotype elaboration and other important details;
3. Product positioning – gaining important and special position in consumer’s consciousness.