ACT has a great experience in product research. We offer product testing using various experimental research methods. We conduct open and blind tests at respondents’ residence as well as at a specially equipped laboratory for research.
Product open tests are mainly employed to develop new products and it is based on the following techniques: respondents consume product and then share their impressions regarding their satisfaction or dissatisfaction, intention to purchase product in the future, compare the product with other products, etc.
Blind test is a kind of experiment which is actively used in marketing researches to examine consumer’s perception regarding one or another product, excluding marketing mix impact. Unlike open test, during blind test respondents taste products which does not have packaging and they are not aware which brand or which particular product is consumed. This provides an opportunity to eliminate any conscious or subconscious bias.
Hall test is a testing method which studies issues at laboratory bases by imitation of real situation. At specially designed rooms consumers evaluate product taste, shape, content or packaging together with other alternative products and determine their behavior based on their preferences. In addition, interviews are conducted where respondents evaluate and explain their behavior. Using hall test it is possible to simultaneously test several products and make comparisons.